This enables marketing teams to target a particular audience, making the posts more relevant to followers. customers, colleagues, potential customers. Unlike its rivals, G+ gives marketers an opportunity to filter who sees the content that they post, through the use of circles, in other words different groups e.g. Approximately 40% of marketing teams have decided to promote their business through Google’s social network and 500,000 use the image based website.īoth social networks can easily be integrated into social media marketing strategies. Slowly marketers are starting to see the significance of Google Plus and Pinterest, with 48% of Fortune Global 100 companies use G+ and 25% having a Pinterest account.

Since May 2011 Pinterest has seen a 2,702.2% increase in unique visitors and the social network reached 70 million users this year. Pinterest was first launched in March 2010, but users could only join the image based social network if they were invited up until August 2012. 625,000 users sign up every day, which helped it become the second largest social network. The search engine giant announced this summer that they have reached a significant milestone – 500 million G+ users. Google Plus convinced 50 million users to sign up in just 88 days after launching in 2011. Despite being in their infancy, Google + and Pinterest are both growing at significant rates as consumers continue to start expanding what social networks they use, with 42 percent of consumers have more than one social media account.

Sign in pinterest with google